I really love your lettering. Combining stuff we've seen before and new style, bringing it to a new level. It's hard to place the differences with your work and what's been done, but it's so obviously new, fresh, and unique.
You sketch it by hand, but it looks like you take it into Illustrator and vector it. Is that the case?
Nice design (although seeing the same kind of lettering regardless of the type of client tires me) but I think it's a bit too dark, and the stroke around the lettering at the top demands so much focus that it looks out of place and it becomes more annoying than that you can truly appreciate its quality. Why do only a few letters feature a horizontal stripe effect?
I think there's still a very good logo in here as the letterforms look great, but in its current presentation I think it features a lot of hit and miss.
Thank you for your point of view Martin, I donīt agree with you though, except the fact that I really need to try more different styles of letters. It is easy getting stuck in the same style when my clients find me through my previous designs and often are requesting something "similar to that". But it is true, I need to evolve. Regarding the horizontal stripe effect, why not? Why does it have to be all or none.
Well, to be honest I'm not quite sure whether you should do more varied lettering. I mean, I reckon you got your reputation and popularity exactly because your style is so prolific. On the one hand I really appreciate it to see a lot of variety while on the other hand I think having a recognizable style is important. Nevertheless, I am excited about seeing something quite different from you. I think my biggest concern with seeing the same lettering is that I like to recognize the type of client by the style of the lettering. If everything was set in Helvetica for example, I'm sure it would look pretty good but everything loses identity and personality. I have no idea at all what MoSC is by looking at the logo, which isn't a good sign.
"Regarding the horizontal stripe effect, why not? Why does it have to be all or none." I thought that was quite obvious. Why do these parts deserve extra attention? Because like it or not, that's what they get. They jump out a lot and I really see no logical reason why they should. The fact that only some letters feature this effect make it look like a sort of error, or like it's not finished yet. So I'm curious, why did you accent only a few (parts of) letters, and why specifically these?
As for the outer stroke on the 'T', besides the fact that it demands too much attention, I just now realized the gradient from blue to brown makes it seem as if the letters are blurry near the brown spectrum since the letters are red/orange (almost brown). So there are just a few elements which I think look good on their own, but as part of the logo look out of place or demands too much focus in one particular spot of the logo. I think if you want to add a focus point, there should be a good reason to focus on that area.